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Prexsentials

OCTOBER 15, 2026

2026

FRANCHISE

INITIATIVE EVENT

Franchising: At the Intersection of Entrepreneurship, Employment, and Education. Join industry leaders for a premier event shaping the future of economic mobility in DFW.

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Powered by Dallas College

PURPOSE

The 2026 Franchise Initiative Event is the premier regional gathering driving economic mobility, talent pipelines, and business ownership across the Dallas-Fort Worth metroplex. By uniting entrepreneurs, brands, educational institutions, municipalities, and non-profits, this event bridges critical gaps among business education, workforce infrastructure, and capital deployment

AGENDA

8:30 AM – 9:00 AM
01

Registration & Networking

9:00 AM – 9:10 AM
02

Welcome

Speaker: Dr. Justin H. LononChancellor, Dallas College BIO →

9:10 AM – 9:15 AM
03

Opening of Session

Speaker: Dr. Kevin WortleyAssociate Deputy Chancellor, Small Business Launch Pad, Dallas College BIO →

9:15 AM – 10:10 AM
04
General Session

Strengthening and Scaling the DFW Franchise Entrepreneurial Ecosystem

Building a robust infrastructure to scale emerging franchise concepts and local owners.

Speaker: Carlos WhiteCEO, Prexsentials LLC and City of Dallas Franchise Impact Ambassador BIO →

Speaker: Jeff MeadeFounding Director, Paul Quinn Center for Entrepreneurship BIO →

Speaker: Dr. Audhesh PaswanFranchise Researcher and Professional, University of North Texas BIO →

Speaker: Jason RuizAVP, PlainsCapital Bank BIO →

10:15 AM – 11:10 AM
05

Workforce Recruitment, Retention, & Development Solutions For Franchise Companies

Deploying modern workforce tactics to optimize staffing, reduce turnover, and protect operational margins.

Speaker: Steven BridgesIndustry & Education Engagement Manager, WFSDallas BIO →

Speaker: Clarence HowellMulti-Unit Franchisee, Marco’s Pizza and Mr. Appliance BIO →

Speaker: Robert WalkerCo-Founder and Franchisor, Family Affair Childcare Centers BIO →

Speaker: Dr. Darryl WilliamsVice Provost, Dallas College BIO →

Speaker: Tim WilliamsPresident, Greater Dallas Restaurant Association and Chief Franchise Officer, Williams Chicken BIO →

11:15 AM – 12:10 PM
06

Dallas College At the Forefront of Franchise Education + Entrepreneurship

Creating academic and educational building blocks to cultivate successful franchise entrepreneurs and fortify the DFW franchise ecosystem.

Speaker: Dr. Kevin WortleyAssociate Deputy Chancellor, Small Business Launch Pad, Dallas College BIO →

Speaker: Cennita FranceSenior Business Advisor and SBIC Programs, Dallas College BIO →

Speaker: Mark LangfordExecutive Director, North Texas Small Business Development Center BIO →

Speaker: Annie HallCollege Professor of Business & Entrepreneurship, Dallas College BIO →

12:25 PM – 1:15 PM
07
Lunch Session

Lunch and Fireside Chat with Workforce Czar Lynn McBee and CEO Laura Ward

Workforce Czar McBee will discuss with Laura Ward, CEO of Workforce Solutions Greater Dallas, her role, key milestones achieved during her tenure, and collaborative strategies to enhance franchise development in DFW.

Speaker: Lynn McBeeWorkforce Czar, City of Dallas, Business Woman, Civic Leader BIO →

Speaker: Laura WardCEO and President, WFSDallas BIO →

1:30 PM – 2:25 PM
08
Women Entrepreneur Focused Session

“Franchising As a Conduit To Create More Women Executives, Franchisors, and Franchisees”

Spotlight on Global CEO Mina Haque, Esq. and Tony Roma’s 2.0

Speaker: Mina HaqueGlobal CEO, Tony Roma’s Enterprise BIO →

Speaker: Kiesha SmithProfessional Chef and Caterer and Tony Roma’s Operator BIO →

Speaker: Neil FooteAward-Winning Brand Builder & Media Leader BIO →

2:30 PM – 3:25 PM
09
Women Entrepreneur Focused Session

Strategies to Broaden Pathways for Women Franchise Entrepreneurs

Speaker: Sandra AnojuluVP of Technology and Operations Risk Management, Fannie Mae BIO →

Speaker: Brooke HillCEO and Co-Founder, Swella BIO →

Speaker: Stephanie ValadezFranchise Owner, Assisted Living Locators BIO →

Speaker: Matilda WalkerCo-Founder and Franchisor, Family Affair Childcare Centers BIO →

Speaker: Greer ChristianFounder & Managing Partner, Vigilant Management Group BIO →

3:30 PM – 4:25 PM
10
Innovation Focused Session

“How Non-Profits Strengthen and Grow the Franchise Industry”

Non-Profits As Conduits To Identifying Suitable Franchisors and Franchisees

Speaker: Ashley D'AmicoBusiness Cohort Coordinator, Watermark CDC BIO →

Speaker: Xavier EganManaging Member, Scale Wise Franchise LLC BIO →

Speaker: Michael KelleyFounder, TIDE Kitchen BIO →

Speaker: Wil McCallPresident, Dallas Leadership Foundation BIO →

4:30 PM – 5:25 PM
11
Innovation Focused Session

Increasing Non-Profit ROI as a Franchisee

Speaker: Anne EvansChief Executive Director, SouthFair CDC BIO →

Speaker: Jonathan MasseySenior Vice President, Franchise Development, Hana Brands BIO →

Speaker: Calvin GoldenManaging Member, Scale Wise Franchise LLC BIO →

Speaker: Carlos WhiteCEO, Prexsentials LLC and City of Dallas Franchise Impact Ambassador BIO →

5:25 PM – 5:45 PM
12

Special Announcement

*Please Note: Times and speakers are subject to change due to circumstances beyond our control.

DON'T WAIT

Reserve Your Seat at the 2026 Franchise Initiative Event

Seats are limited. Join entrepreneurs, brands, educators, and civic leaders shaping the future of franchising across DFW.