Brooke Hill is the Co-Founder and CEO of Swella , a tech-enabled beauty company modernizing how protective braiding businesses are built and operated. Since launching Swella after earning her MBA from The Wharton School, Brooke has grown the company to more than $1 million in annual revenue and opened three locations across Atlanta and Charlotte. Previously, she managed a $75 million advertising portfolio at Google.

Brooke is now building Swella into the operating infrastructure for the braid economy, equipping talented braiders with the brand, technology, marketing, training, and physical spaces needed to launch and own thriving businesses. Her vision is to create a nationwide network of braider-owners who can build wealth through entrepreneurship while delivering a consistent, trusted experience for millions of consumers with textured hair.